Fractional Marketing Leader · Los Angeles

I get people off
the couch and into
your experience.

Fractional marketing leadership for entertainment, hospitality, and experiential brands. 15+ years turning physical locations into destinations people can't stop talking about.

Branding Paid Social Web Design Loyalty & CRM Content Strategy
Annelise Holyoak
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About

I'm a fractional marketing leader with 15+ years of experience driving growth across entertainment, hospitality, and experiential industries. My career spans working with movie theater chains, hotels, live events, and location-based entertainment, where I've developed campaigns that generated tens of millions of dollars in revenue and built lasting customer loyalty.

With deep expertise in social media, paid media, and integrated brand storytelling, I know how to capture attention and turn it into measurable results. From launching nationwide VR experiences to promoting major film releases and hotel events, I've built strategies that balance creative impact with business outcomes.

I bring the perspective of a senior marketing strategist with the flexibility of a fractional leader. Whether you need to scale awareness, optimize digital channels, or launch a new product or experience, I deliver the strategy and execution needed to make it successful.

Most marketers sell products.
I fill rooms.

Everyone understands CPG and e-commerce marketing. Getting someone to click "buy" is one challenge. Getting them to leave their house, drive somewhere, and walk through your door is another. That's what I do—I build the brand gravity that turns physical locations into places people actively choose to be.

Services

What I do.

Executive-level marketing strategy and hands-on execution—on the schedule and scope that fits your business.

Branding & Positioning
Brand identity development, messaging frameworks, visual direction, and positioning that sets you apart in crowded experience-driven markets.
Paid Social & Media
Strategy and management across Meta, TikTok, Google, and programmatic—optimized to drive foot traffic and real-world conversions.
Web Design & Digital
Website strategy, design direction, and digital experience optimization that turns visitors into ticket buyers and guests.
Loyalty & CRM
Loyalty program design, email marketing, and retention strategies that drive repeat visits and long-term customer value.
Content & Social Strategy
Organic social, content creation, influencer partnerships, and brand storytelling that builds culture and community around your experience.
Go-to-Market & Launch
Full launch strategy for new locations, products, or experiences—from pre-opening buzz to sustained growth campaigns.
Industries

Where I work.

🎞
Cinema & Film
Theater chains, exhibitors, and film promotion
🏘
Hospitality
Hotels, resorts, restaurants, and F&B brands
🎮
Location-Based Entertainment
VR, immersive experiences, and attractions
🎫
Live Events & Franchise
Event marketing, franchise support, and multi-location brands
Approach

How it works.

01
Diagnose
I audit your current marketing landscape—brand, channels, campaigns, and team—to identify what's working, what's not, and where the biggest opportunities are.
02
Strategize
Together we build a focused marketing roadmap with clear priorities, KPIs, and timelines—aligned to your business goals and budget.
03
Execute & Scale
I lead execution directly or alongside your team and vendors—launching campaigns, optimizing performance, and scaling what works.
Let's Talk

Ready for marketing
that fills seats?

I work with a select number of clients to ensure dedicated, high-impact results. Let's talk about what you're building.

Email Me → Connect on LinkedIn →